This course aims to help learners gain a broad understanding of advocacy, its meaning and implications for society, professionals and clients, along with steps that can be taken to support advocacy and client communication and reduce communication and ethical conflicts. This is not a legal advocacy course. This course is also appropriate for parents and caregivers of children on the autism spectrum.

Learning Objectives

  • Students will gain an understanding of advocacy, including reasons, approaches, audiences and proponents of advocacy
  • Students will reflect on advocacy’s meaning in their work, for their clients and within their own ethical frameworks
  • Students will review steps in building an advocacy plan
  • Students will read and analyze a case study on a call for advocacy
  • Students will learn best practices for communicating with clients in writing and direct discussion throughout the advocacy process

Learning Outcomes

  • Define advocacy and give examples of different types of advocacy and advocates
  • Articulate the role of advocacy in society, in your profession and for your clients
  • Identify reasons that an individual or organization would advocate
  • Give examples of ways professionals can advocate and support advocacy
  • Explain how advocacy can pose ethical conflicts, both personally and with the client
  • Describe some ways to help define a problem
  • Outline some general steps for an advocacy plan for your own clients
  • Provide examples of ways to support client communication in the advocacy process

Course Curriculum

  • 1


    • About This Course

    • Administrative Details

    • Your Instructors

    • Course Outline

    • Navigation Tips

  • 2

    1 - Advocacy - Definition, Kinds of Advocates and Advocacy

    • What is Advocacy?

    • Poll

    • What Kinds of Advocates Are There?

    • Progress & Reflection Exercise

    • What Kinds of Advocacy Are There?

    • Progress & Reflection Exercise - previous

    • Chapter 1 Quiz

  • 3

    2 - How Does Advocacy Work?

    • Why Advocate?

    • Self Reflection Exercise

    • Examples of Advocacy

    • Self Reflection Exercise

    • Supporting The Client

    • Self Reflection Exercise

    • Every Professional Is Different

    • Progress and Reflection Exercise

    • Chapter 2 Quiz

  • 4

    3 - Moving Forward With Advocacy

    • Problem Definition and Advocacy Planning

    • Communicating With Your Client

    • Progress and Reflection Exercise

    • Chapter 3 Quiz

  • 5

    4 - Case Study: Chief Dan George's "Lament for Confederation"

    • Case Study: Chief Dan George’s “Lament for Confederation”

    • Chapter 4 Quiz

  • 6

    5 - Wrap Up & Assessment

    • Wrap Up

    • Progress & Reflection Exercise


    • Course Evaluation (Mandatory)

    • Acknowledgements

About the Instructors

Founders, Instructors

Andréa Coutu & Tracy Humphreys

Andréa Coutu, MBA, (right) is a business and marketing consultant with more than 20 years of experience in working with non-profits, universities, startups and Fortune 500 companies. A published author with dozens of articles and several books to her name, she built into a community with up to 60,000 unique monthly visitors. Andréa is passionate about innovation, knowledge sharing and social justice and has experience in advocacy in client care, health care, policy, immigration and refugee programs, women’s support, education, human resources and other fields. Andréa is the CEO of CareQuadrant.Tracy Humphreys (left) is a veteran senior manager, who combines 30 years of management and strategy experience with on-the-ground work in advocacy. In addition to co-founding and growing a successful private label hair and skin care manufacturing firm, she has been involved in numerous startups across North America and worked in health care plan administration and post-secondary roles. In 2014, she founded a support and advocacy group for parents of children with special needs. The group now has over 1,100 members in British Columbia and hosts an annual advocacy conference. Tracy is the COO of CareQuadrant.

Learn the ins and outs of basic advocacy today.

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